About

Softside makes it easy for music artists to license their IP to enable official fan-designed merchandise.

The back story:

Everyday we come across stunning merchandise created by fans inspired by their favorite music artists, sold online via social media and third party marketplaces.

However, this unauthorized merch is considered "bootleg," as it is not listed with proper licensing or approvals in place.

As a result, fan merch is typically ignored (or worse, pulled down for IP infringement).

Softside recognizes the unique talent of these well-intentioned creative communities.

 So, we're building a digital home where fan merch can exist legitimately: with simplified IP licensing, artist approvals, structured revenue sharing, and interactive collaboration tools.

Rather than combat the fan merch market, we choose to amplify the spirit behind it — and do it correctly.

Beta mode

After a year of successful fan merch campaigns, we decided to further develop our tech to evolve the Softside experience. We're thrilled to be launching our beta very soon. 

Softside is a fully independent, genre-agnostic platform — our team is based in Brooklyn, NY and San Francisco, CA. We have run partnerships with both independent and major label artists. 

Join our waitlist below...