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FAN FOCUS

Our Fan Focus blog is dedicated to fan club deep dives, Q&As, community album reviews, artwork, and more.

The Marías' debut studio album, Cinema, solidified the indie/dream-pop band's unique sound that expertly combines jazz rhythms, psychedelic synths, and Latin percussion into a cohesive, breezy soundscape. With the release of their follow up album, Submarine, we see the band continue to build upon their sonic experimentation, velvety vocals, and colorful worldbuilding.

Selling merchandise is not just a revenue stream for artists but also a way for fans to connect with their favorite music. Beyond the physical keepsake, merch provides an emotional attachment as well, cementing a memory that the fan can associate with specific tours, albums, and "if you know, you know" moments.

Creating immersive and intimate fan experiences is key to driving both sales and overall engagement — and artist teams with their ear to the ground are well aware of this. In response to evolving market trends, we've noticed artists increasingly branch out their merchandise offerings, delivering thoughtful, creative memorabilia that reflect the products & experiences superfans are looking for.

We’ve highlighted some rising trends in artist merch and those who are executing on it brilliantly. 

Caitlin McCauley has been producing music-inspired fan merchandise via her shop, CaitMadeCo, for nearly three years.

An embroidered merch enthusiast and passionate fan of pop artists such as Lorde, Phoebe Bridgers, and Taylor Swift, the South Carolina native creates apparel that fans actually want to wear. From subtle hints hidden in location-based designs to replicating artists' handwriting, Caitlin's merchandise is purposely discreet.

We briefly chatted with Caitlin to learn more about her shop, including merch inspirations, challenges with moving away from Etsy, and more.

One glance at @liljodsz's IG profile and their distinct style is immediately clear.

Ranging from playful doodles to detailed scenes featuring easily distinguishable artist characters, liljodsz is creating lovable digital pieces & animations that are beautifully executed.

But in their humble opinion, they are "just a kid who loves to draw cartoon."

We chatted with the hip hop-inspired digital artist about their creative work, influences, and favorite music.

PLUS, CHECK OUT...

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