We run each Softside partnership as a full service campaign for our partners.

We handle all logistics: the art submission process, licensing, production + fulfillment oversight, creative content, customer service, and more.

It’s important to us that the entire campaign feels seamless and hands-off for our partner teams while also ensuring they have final say in everything along the way.

In addition, we are committed to a versatile submission format, as we understand creatives have different preferences on how they submit their work for consideration. Therefore, for all of our partnerships we welcome fans to either submit portfolios with examples of past work or, if preferred, new artwork created specifically for the relevant campaign — whichever option that works best for them.

Btw, keep an eye out for some big updates in 2024 — we have a number of exciting expansions in the works and can't wait to reveal our new platform very soon... (more here!)

T-shirt designed by Sophie Williams. Photo by Jane Muller.