We run each Softside partnership as a full service campaign for our partners.
We handle all logistics: the art submission process, licensing, production + fulfillment oversight, creative content, customer service, and more.
It’s important to us that the entire campaign feels seamless and hands-off for our partner teams while also ensuring they have final say in everything along the way.
In addition, we are committed to a versatile submission format, as we do not believe fans should be subject to spec work in order to be considered. Therefore, for all of our partnerships we welcome fans to either submit portfolios with examples of past work or, if preferred, new artwork created specifically for the campaign — whichever option that works best for them.
Softside partnerships are centered on fan creativity, unique collaboration, and diligent IP protection.
T-shirt designed by Sophie Williams. Photo by Jane Muller.